Nickelodeon, MTV, VH1 and Comedy Central have voiced their support for the Black Lives Matter movement, with a powerful tribute to George Floyd.
After footage of Minneapolis police officer Derek Chauvin kneeling on his neck for nearly nine minutes emerged online on May 25, Floyd’s death sparked protests around the world. Four days later, Chauvin was arrested on charges of manslaughter and third-degree murder.
Since then, subsequent protests have been taking place throughout the city and across the globe. Now, the Viacom-owned networks have shared their message of solidarity, pausing scheduled programming on Monday (June 1) to broadcast a video featuring a black screen and the words ‘I CAN’T BREATHE.’
“For 8 minutes and 46 seconds, we will go dark in tribute to George Floyd,” each output read during the slot. “We dedicate this time to the victims of police brutality and the powerful movement fighting for justice.”
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Around the same time, Nickelodeon took to Twitter to share a special Declaration of Kids’ Rights.
“You have the right to be seen, heard and respected as a citizen of the world,” it wrote. “You have a right to a world that is peaceful.
“You have the right to be treated with equality, regardless of the color of your skin. You have the right to be protected from harm, injustice, and hatred. You have the right to an education that prepares you to run the world,” the statement continued.
“You have the right to your opinions and feelings, even if others don’t agree with them.”
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